ICC operates a year-round media campaign. Media interest is always high, both on and offshore.
Over the years we have had extensive coverage in newspapers, magazines, on radio and television and through the internet. Organisers send out regular releases in the build-up to the event and at least daily while the challenge is underway. These go to radio, television, newspapers and a raft of industry contacts both in New Zealand and offshore. Interest is kept on the boil throughout the year with releases pertinent to the event – like the results of the New Zealand entry in the prestigious Chardonnay du Monde event, which the winner of the ICC has entry to.
I've just sampled several hundred chardonnays at this year's International Chardonnay Challenge (ICC) in Gisborne, followed by a further day immersed in it at the region's Chardonnay Forum. But instead of crying "Anything But Chardonnay" (ABC), the slogan of those bored by the variety, I'm entreating wine drinkers to Appreciate Beautiful Chardonnays! more...
CHARDONNAY AT ITS BEST It's a star-studded 10th anniversary International Chardonnay Challenge that got underway in Gisborne this morning. more...
DOUBLE STRIKE FOR GISBORNE James Hillard could hardly contain his delight at having to head twice to the podium to collect trophies at the 2010 International Chardonnay Challenge gala awards dinner last night (Friday). The Tairawhiti Polytechnic winemaker and programme coordinator picked up the Bill Irwin Trophy and the crown of top North Island trophy for the Waimata Wines Cognoscenti Chardonnay 2009. more...
ECSTATIC ABOUT CHAMPION WIN Australian's Xanadu label scooped the top award at the gala awards dinner for the 2010 International Chardonnay Challenge in Gisborne tonight (Friday). more...
EXTENSION FOR ICC ENTRIES There's been a flurry of last minute entries for the 10th anniversary 2010 International Chardonnay Challenge. more...
NEW ZEALAND CHARDONNAY FORUM Experts from across the globe will be in Gisborne for the International Chardonnay Challenge's companion forum in May. more...
THE BEST OF THE WORLD World class wines will be on offer, leading international experts on hand and triumphant winners celebrated at the 2010 International Chardonnay Challenge this month. more...
GREAT JUDGING TEAM BACKS 10 YEAR SHOW Top judges have been confirmed and entries are coming in as the clock ticks closer to the 10th anniversary International Chardonnay Challenge.
New Zealand's own Jane Skilton heads an impressive line-up of international judges for the Gisborne-based event which celebrates all that is good about chardonnay. more...
A DECADE OF CHARDONNAY As final plans are ticked off for the 10 year anniversary of the International Chardonnay Challenge organisers are taking a little time to reflect on the past decade. more...
